50 Cent is actively participating in the Super Bowl festivities through a bold advertising campaign with DoorDash, called The Big Beef, which humorously taps into the online culture of rivalry and trash talk. The campaign features 50 Cent as a 'beef expert,' engaging fans in social media content that humorously trolls rivals like Diddy, and emphasizes DoorDash's ability to deliver everything needed for game day, including beef products. The campaign's highlight is a commercial where 50 Cent delivers 'beef' items from a DoorDash delivery bag, making witty references to rivalries and keeping the tone playful. In addition to his advertising role, 50 Cent discusses his musical future, reaffirming his intention to make new music despite a focus on his successful TV projects like Power and Raising Kanan. He explains that he is excited about returning to music, emphasizing that he wants to create hits that sell, and notes that his style remains rooted in simplicity and youth culture. He also reflects on the challenges of aging in hip-hop, the importance of growth, and his plans to potentially produce podcasts. 50 Cent also touches on his ongoing projects in film and TV, including upcoming series and a role in the film Street Fighter. He discusses his experiences working with prominent black women in the industry and his views on the evolution of hip-hop, rivalry, and content creation. Throughout the interview, he emphasizes his authenticity, his natural outspoken character, and his confidence in his legacy and current influence in entertainment.