Caitlin Clark's 2025 total earnings reached approximately $16.1 million, primarily from endorsement deals, with only $114,000 from her WNBA salary. Despite a season hampered by injuries limiting her to 30% of games, her off-court income skyrocketed, making her the sixth highest-paid female athlete of 2025. Clark's endorsement portfolio includes major brands like Nike, Gatorade, State Farm, and others, with her signing as Nike's signature athlete in 2024. Her earnings from sponsorships account for over 99% of her income, reflecting her growing marketability and bargaining power. She was the only women's basketball player in the top 15 highest-paid female athletes, with her brand value increasing significantly, especially as her rookie contract runs through 2027. Meanwhile, the WNBA is negotiating a new collective bargaining agreement amid a tense labor dispute, with proposals for salary caps exceeding one million dollars for top players like Clark. The league's negotiations remain unresolved, creating uncertainty for player salaries and league growth. Clark's rising profile and earnings highlight the expanding value of women's sports at a time of league-wide financial negotiations.