UBS Group AG is actively developing plans to offer digital asset trading and tokenized services for its clients, confirmed by CEO Sergio Ermotti during its Q4 earnings call. The bank aims to build infrastructure and explore targeted offerings such as crypto access for individual clients and tokenized deposit solutions for corporates, with a rollout planned over three to five years. This initiative aligns with UBS's recent financial performance, which saw a 53% increase in net profit to $7.8 billion in FY25, and a rise in invested assets exceeding $7 trillion. Historically skeptical about cryptocurrencies, UBS has shifted towards infrastructure-focused digital asset projects, including tokenized money market funds on Ethereum and pilots for fund issuance and settlement. The bank has also permitted select wealthy clients in Hong Kong to trade crypto futures ETFs. UBS’s move into digital assets is part of a broader industry trend, with competitors like Barclays, Morgan Stanley, and Standard Chartered also exploring crypto and tokenization services. UBS’s strategic focus reflects its goal to meet the evolving demands of the next generation of investors and leverage digital assets for long-term profitability.