Joe Montana, NFL Hall of Famer and former 49ers quarterback, partnered with Guinness to create Legends Lager, a limited-edition pale wheat beer inspired by his travels in Germany. Montana personally volunteered at the SF-Marin Food Bank, packaging meals to benefit local families. Proceeds from the lager, priced at $19.99 per four-pack, will donate $5 per pack up to $35,000 to the food bank, supporting food security in Northern California. The event was part of Guinness's 'Guinness Gives Back' initiative, emphasizing community involvement through active participation. Montana expressed that the lager represents sharing great moments and giving back to the Bay Area community. The lager is available exclusively in the Bay Area, Chicago, and Baltimore, for a limited time, encouraging fans to enjoy the beer while contributing to a charitable cause.