Kevin Durant's full-time media and entertainment staff at his company, Boardroom, were recently laid off without notice. The controversy surrounding Durant intensified last week when he was involved in a viral social media incident related to alleged burner accounts. Suspicion that Durant used burner accounts to criticize teammates and coaches has been ongoing since 2017, with claims resurfacing during the NBA All-Star Game. Durant dismissed the accusations, stating he is not interested in 'Twitter nonsense,' and emphasized his focus on basketball and team performance. Despite his active social media presence, Durant has a history of using anonymous accounts to avoid spotlight, which led to a $50,000 NBA fine in 2021 for using inappropriate language. The current allegations have sparked calls for his coach, Ime Udoka, to let Durant handle his own issues, with analysts suggesting that Durant needs to address these distractions himself to maintain team cohesion as the Rockets push for the playoffs. The story remains a distraction, but if Durant stays quiet and continues to perform, the controversy may fade.