Coca-Cola's recent financial results and market outlook reveal a company navigating demand fluctuations amid rising prices. The company reported mixed quarterly earnings, with adjusted earnings per share of 58 cents surpassing expectations, and revenue of $11.82 billion slightly below analyst forecasts. Net income increased to $2.27 billion, and organic revenue grew 5% in the quarter, driven by a 1% increase in unit case volume, marking the second consecutive quarter of growth. Key markets like North America and Latin America showed demand improvement, with volumes rising 1% and 2%, respectively. The company's water, sports, coffee, and tea segments outperformed others, with a 3% volume increase, notably for premium brands like Smartwater and Bodyarmor. Despite a 4% price hike in North America and a 1% global increase, overall demand remained resilient, especially for higher-priced products. Coca-Cola projects 2026 organic revenue growth of 4% to 5% and EPS growth of 7% to 8%, though shares fell about 3-4% premarket following the earnings report. The company continues to adapt, introducing smaller, more affordable cans and focusing on health-conscious beverage segments amid changing consumer preferences and economic pressures.