Prime Video has announced the addition of prominent NBA figures Swin Cash, Rudy Gay, Jim Jackson, and broadcaster Jaydee Dyer to its NBA coverage team ahead of the league's new 11-year, $76 billion broadcasting deal. Swin Cash, a Hall of Famer and former NBA executive, will serve as a front office insider and studio analyst, bringing her extensive experience as a player, NBA executive, and broadcaster. She aims to enhance storytelling and provide insights into team decision-making processes. Rudy Gay and Jim Jackson, both former NBA players with media backgrounds, will serve as studio and game analysts, respectively, while Jaydee Dyer, a seasoned UK sports broadcaster, will be a sideline reporter, emphasizing Prime Video’s international reach. The new team will contribute to Prime Video’s comprehensive NBA coverage, which includes game broadcasts, pregame and postgame shows, and in-depth analysis. The NBA on Prime is set to launch with doubleheaders starting October 24, featuring teams like the Boston Celtics, New York Knicks, Minnesota Timberwolves, and Los Angeles Lakers. Prime Video’s NBA coverage also includes notable commentators such as Kevin Harlan, Ian Eagle, Steve Nash, Candace Parker, and Dwyane Wade, along with a roster of sideline reporters and studio hosts. The platform emphasizes storytelling that highlights players’ personal stories and humanizes the athletes to build a stronger connection with fans.