Rivian Automotive's shares have experienced a dramatic 91% collapse, though specific data on the decline is currently unavailable. Despite its recent struggles, the California-based EV manufacturer is considered a potential strong buy for investors due to upcoming product launches and strategic developments. Rivian is on track to begin sales of its next-generation R2 electric SUV in early 2026, which is expected to significantly reduce production costs by approximately 50% compared to its current R1 model, thanks to streamlined manufacturing and vertical integration. The R2 aims to be more profitable and accessible, priced around $45,000, tapping into a larger market segment. In its latest quarterly report, Rivian reported a lower-than-expected loss but achieved a positive gross profit of $24 million, signaling operational progress. The company has adjusted its 2025 delivery estimates to about 42,000 units but emphasizes that the launch of the R2 will be crucial for boosting production and sales volume. Rivian is also advancing in vehicle autonomy and AI, with plans to showcase technological progress at its upcoming Autonomy & AI Day in December. The company’s strategic timing is notable, as EV sales growth has slowed this year, leading some competitors like Ford to reconsider their EV offerings. Rivian's focus on cost reduction, increased production capacity—including a new factory in Georgia—and a competitive pricing strategy position it to capitalize on a broad market opportunity. Despite recent stock volatility, driven by mixed analyst ratings and market conditions, Rivian’s positive operational momentum and upcoming product launches suggest potential long-term growth. The company’s recent stock rally was supported by a new 10-year compensation plan for CEO RJ Scaringe, reflecting confidence in Rivian's future. Investors are advised to consider Rivian’s strategic developments and market position, although it was not included among the top 10 stocks recommended by Motley Fool’s Stock Advisor. Overall, Rivian’s future prospects depend heavily on the successful launch of the R2 and its ability to scale production profitably.