Zendaya and Louis Vuitton Celebrate 130 Years of Monogram with Major Campaigns and Iconic Fashion Moments
Zendaya has debuted a striking pixie haircut in a new Louis Vuitton campaign, highlighting her versatile style and star power. The campaign, directed by Roman Coppola and captured by Glen Luchford, celebrates the 130th anniversary of Louis Vuitton's iconic Monogram, which was created in 1896 by Georges Vuitton as a tribute to his father. The campaign features Zendaya with the classic Speedy bag, a symbol of the house since its debut in the 1930s, reimagined with a modern twist including bold pastel hues and traditional stencil application techniques. Zendaya's campaign emphasizes the personal narratives associated with the Monogram, portraying it as a timeless symbol of luxury and speed. She has previously been the face of Louis Vuitton collaborations, including the Murakami rainbow collection and the 2000s-inspired Cherry collection, which evoke nostalgia and contemporary relevance. In addition to her campaign work, Zendaya delivered a heartfelt monologue about her relationship with the Speedy bag, describing it as a reflection of her own instinct for velocity and a shared connection of speed. Her influence extends beyond fashion into beauty, with her recent transformation into a curly pixie cut inspiring many fans. Louis Vuitton has reimagined its classic Monogram through various campaigns, showcasing the Speedy and other iconic handbags like the Alma and Noé, with a focus on blending history with modern design. The brand’s celebration includes a series of campaigns throughout the year, emphasizing the role of the Monogram in personal and cultural identity. Zendaya's recent campaign underscores her status as a modern muse and a key ambassador for Louis Vuitton, embodying the brand’s legacy of innovation and timeless style.
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